Important Tips for an Effective TV Ad

When it comes to video ads, television commercials still rules. Although online video ads are very common these days, they can be annoying a lot of times as they interrupt what the consumer is trying to accomplish at a particular period of time. With TV ads, people are most likely to just accept them as they are already sitting in front of a TV passively consuming entertainment.

In order to get the most from your 30-second TV ad, you need to stand out from other commercials. You have to make your audience remember your company or product. Here are some helpful tips to make your ad memorable and inspiring to customers at the same time:

Conduct a research

Yes, television ads are more effective as compared to online video ads. But you can use online ads as a way to learn about your customer base. For instance, you may try a few small online ads and then, track the metrics such as how many views it has, who viewed it, from where, etc. In other words, you can use the digital avenues in order to learn about your customers before you launch your TV ad.

Present your message in a concise and simple way

In order to convey your message effectively, try to answer a number of questions beforehand. These might include what sells people on your brand, why do they prefer it over other products, etc. After answer those, present your findings in a concise and simple way so that the customers will remember it. Try to articulate your brand message. You can even use humor or an iconic character in order to attract more audience.

Work it out with the best consultant or marketer

After decide what message you want to communicate, it is time to work it out with a capable consultant in order to bring your vision to life. Hire the best marketer there is. Remember that the better your final ad, the higher returns you’ll get.

When you outsource for video help, try to look at the recent TV ads that the firm has done for others. You can also check their various social media pages to give you an idea of what the company is currently producing. That will give you an indication of what you’ll get if you work with them.

Implement your strategy

Now, it’s time to implement your strategy. Work with a good media company to help you position your ad for best results. Your aim here is to put the right content for the right audience at the right time slot.


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Tips on How to Get a Real Estate Agent License

Being a real estate agent is known to be a great opportunity where you are able to make a significant amount of money. However, it is no easy task to become a real estate agent, especially in the US where the laws are strict and may change from state to state. If you are considering such career, there are a number of things that you have to consider.

Here are some tips that you should consider in order to get a real estate agent license:

Familiarize yourself with the inside working of the trade

Familiarizing yourself with the main concepts related to the trade of real estate is very important. While you don’t have to master them all, you have to be aware with the set of rules of each state, especially to the locality where you plan to operate from. Also ensure that you meet all the prerequisites before you begin your pre-license education and application filing, as well as avoid losing the fee, as eligibility requirements change from state to state.

Get a pre-licensed education

While it is highly recommended that you should get a pre-license education, make sure that you go to an accredited school. This will significantly improve your credibility as a real estate agent once you’ll practice it. Get all the necessary documents on completion of the course. These may include certification, real estate transcripts and any merits.

File for a license

When filing for a license, you can visit the dedicated official government site of a particular state. There, you’ll find the information required as well as the fee details. Also take note that each state has its own real estate license application and an associated fee. There are a number of states that require the real estate agents to get an E & O (Errors and Omissions) insurance within a specific deadline, while others may require a BGC (Back Ground Check) and registering finger prints. A sponsor with at least two years experience in the field might also be needed.

Taking the exam

After filing, you will then be required to take an exam at a testing provider which is certified by the state. The testing center should explain to you beforehand regarding the test process and how it will be scored. You can also ask if that particular testing center offers simulation exams before you’ll take the real one. Then, you can schedule a date and take up the exam. As specified by each state, clearing the exam makes you a real estate “salesperson”, “agent” or “broker”.

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Important Tips to Attract Millennial Consumers

Millennial consumers as we know are very familiar with the technology as they have grown up with the Web and treat their smartphones as part of their daily lives. With these, we know that they have high expectations before they buy. Most of the Millennials are also used to image-based communication which is ideal for today’s shorter attention spans. We can see that today with the use of emoji and with over 2.6 billion photos that are being shared daily on various platforms.

Here are some important tips to attract Millennial consumers:

Tap into the experiences that your brand provides

Nowadays, Millennials are considered as the driving force behind the experience economy. According to 2014 survey conducted by Eventbrite, 78% of Millennials would rather prefer to spend on a desirable experience than a desirable item. With this, marketers need to sell experiences instead of just selling products. One of the ways to do this is to source content from fans in order to provide potential customers an experience and create an authentic view of your brand.

Emphasize the uniqueness of your brand

Try to identify what makes your company stands out from others. Then, try to express these things to Millennials in how you want your brand to be viewed. Exemplify the uniqueness of your brand, as Millennials tend to seek one-of-a-kind products.

Be transparent

Meanwhile, Millennials are also more aware of social, economic, and political issues that are happening around the world. They do not only consider the products offered by a particular company, they also associate it with its back-end practices. Thus, if your company committed to responsible practices while doing business, let the consumers know. For instance, our company can give a portion of every product sold to a certain charitable organization. Such practices reflect that you are committed to being socially responsible organizations.


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Key Factors That Will Maintain Your New Home’s Value

As the inflation tend to rise along with the home market in general, you can’t just expect that the value of your new home to automatically rise as well. There are a number of things that you should do as a homeowner in order to maintain the value of your house. Take a look at the following key areas of your new home that may have serious implication on its overall value:

Regular maintenance of your house

It is one of the essential ways to maintain the value of your house. Here, the two key areas that you should not overlook are your air-conditioning system and your furnace or heating system. In order to improve energy efficiency, we should be swapping out air filters for at least twice every year. It is also important to oil the motor on older units.

Fix those heat leakers

Another thing is to fix those heat leakers. Try to look for small cracks in doorways and windows as they’ll definitely sap your energy bills. As a result, they’ll also sap your furnace and AC systems, forcing them to work harder. Such measures will maintain and extend the value of your house, as it will avoid any unpleasant surprises along the way.

Curb appeal

Ensuring that your garden is in good condition is also one great way to maintain the value of your house. Take note that it is usually the first impression that any potential buyer will see of your home, especially those families with children who are likely to enjoy the outdoor elements of the home. Several experts recommend that you’ll invest into landscaping by as much as 10% of the home’s overall value if you’re planning to sell it. The homeowners can then expect at least 150% return on such investment.

Do major repairs or improvements the right way

If you are considering of a major repair or improvement, do it the right way an never sacrifice on quality. These might include new furnace, windows, insulation, solar energy or even a home extension. Remember that these can be the major selling factors when you come to sell your home.

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The Booming North Texas Real Estate Market in 2015

In January of this year, the Dallas Morning News stated that the North Texas real estate market was on fire last year. Although there were some concerns regarding the slow recovery from 2008’s Great Recession as well as the sinking oil prices, home sales were booming all over the state, especially in the Dallas-Fort Worth area.

The paper cited the soaring job gains and rocketing real estate values were the main factors for such strong gains. Although Texas towns have their fair share of post-recession hardship such as foreclosures and real estate development plans that were put on hold, those times quickly faded.

There were findings that showed that by the end of 2015, there was a construction of around 9 million square feet of office space in the bustling North Texas area. That’s equivalent to around 40 percent more compared to the extremely high pre-2007 time frame. It is also not all about the commercial space. The construction starts in the Dallas-Fort Worth metro has 38,000 apartment units, which is 80 percent better compared to the pre-recession rate.

The North Texas market is on its way to completing over 15 million square feet of warehouse and industrial space, on the back of a strong economy and exploding job growth. This represents one of the top industrial building volumes in the country, which is enough to push warehouse development past the preceding cycle peak. The retail construction sector has also been slower compared to the others in recent months.

Of these, the most notable activity is in the single-family housing market, with existing home sales of over 90,000 that broke records last 2015 in North Texas. Another positive news is that the median home sales prices for the Dallas-Fort Worth metro area hit $200,000, which is their highest level yet and 20 percent above the peak seen in 2007.

As we are heading to the end of the year, it is exciting to see whether the North Texas housing can perform better as it did in 2015.


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