Mobile marketing is now a new trend and many companies are into it to take its advantage. The Following reasons to convince you to be part of the bandwagon of marketing managers and CMOs prioritizing mobile marketing.
1. Google said so.
It could be very compelling. Take mobile marketing or google websites who are using mobile marketing. Make sure your site is responsive, accessible and easy to browse in mobile devices or make your search ranking to suffer. Don’t wait before it’s too late.
2. Mobile reaches a newer, broader audience.
Please be informed that some people don’t use desktops and laptops anymore. If you are not into mobile marketing, you will surely miss many potential customers who exclusively using mobile devices. It’s surely you’re loss.
3. Social media offers ad platforms.
Even Facebook and other platforms have already considered the potential of mobile marketing. Thus, they have changed their ad platforms to be easily target by mobile customers.
4. Mobile opens up virtual reality and other possibilities.
Because of exciting technologies such as virtual reality, mobile ads are becoming more interactive and effective.
5. You can hit them again.
You have to take multiple attempts to find, reach a customer and have an agreement with the person. So it’s better if you have more avenues to do those. You can connect on a smartphone if you miss the chance on a laptop.
6. It’s going to get more expensive.
Like Facebook advertising, sooner or later mobile marketing will become expensive perhaps because of increasing degree of competition. So do it now while it’s cheaper.
7. It’s personal.
In a computer getting closer to your target audience is tough since most of the times people are not facing the screen. This makes mobile devices different from other media. It helps you to get closer to consumers because of strong personalized characteristic. It’s expected that mobile marketing will earn a bigger place in the market as time goes on.
Mobile marketing is here to stay, and studies show it will gain a bigger position as time goes on.