When it comes to video ads, television commercials still rules. Although online video ads are very common these days, they can be annoying a lot of times as they interrupt what the consumer is trying to accomplish at a particular period of time. With TV ads, people are most likely to just accept them as they are already sitting in front of a TV passively consuming entertainment.
In order to get the most from your 30-second TV ad, you need to stand out from other commercials. You have to make your audience remember your company or product. Here are some helpful tips to make your ad memorable and inspiring to customers at the same time:
Conduct a research
Yes, television ads are more effective as compared to online video ads. But you can use online ads as a way to learn about your customer base. For instance, you may try a few small online ads and then, track the metrics such as how many views it has, who viewed it, from where, etc. In other words, you can use the digital avenues in order to learn about your customers before you launch your TV ad.
Present your message in a concise and simple way
In order to convey your message effectively, try to answer a number of questions beforehand. These might include what sells people on your brand, why do they prefer it over other products, etc. After answer those, present your findings in a concise and simple way so that the customers will remember it. Try to articulate your brand message. You can even use humor or an iconic character in order to attract more audience.
Work it out with the best consultant or marketer
After decide what message you want to communicate, it is time to work it out with a capable consultant in order to bring your vision to life. Hire the best marketer there is. Remember that the better your final ad, the higher returns you’ll get.
When you outsource for video help, try to look at the recent TV ads that the firm has done for others. You can also check their various social media pages to give you an idea of what the company is currently producing. That will give you an indication of what you’ll get if you work with them.
Implement your strategy
Now, it’s time to implement your strategy. Work with a good media company to help you position your ad for best results. Your aim here is to put the right content for the right audience at the right time slot.